Now arises the question: what is the art of personality? Is it mannerism, putting on different airs of expression, a special politeness, a society rhythm? Not at all; it is falsehood, which people adopt by being unnatural and acting unnaturally. Instead of giving a better impression of themselves, they give a worse impression. The art of personality expresses itself spontaneously. One need not act in a certain way, one need not put on something: it is the expression of oneself which shows the art of personality. Expressing the art of personality is the sign of the great. Knowingly or unknowingly a person may develop that manner in himself and it is wonderful to watch it.