The magnetism of the heart you find among persons who are just so full of love and kindness. They come in a room and everybody's hearts open, and another person just can't do it. You wonder what is the difference? Well, the difference is because this person has killed his ego and really cares for people, and the other person might try to be loving but isn't really because he doesn't really care in the bottom of his soul, it is just a sort of superficial thing. It is much more worthwhile than the magnetism of the mind.