This is the magnetism of the heart. Remember that you can only hold this magnetism if you really don't wish anything for yourself. The person who calculates, "What am I getting out of this?", has lost the magnetism of the heart. You can have another magnetism maybe, but you can't have the magnetism of the heart. So maybe you think, "Well, after all, I've done all this work; now if only I could just have an ice cream!", even that will take it away from you! Just the thought, this kind of self-pity: "I wish I could have something", that will do it. The person who has given himself absolutely in dedication to service, that's the one who is loved by all, and people feel it! Don't think that they don't! Oh yes, people can put on a show. There are gurus today who travel in Rolls Royces and have a golden throne. For a time people are impressed by it. But in the end it is the heart that will win.